The (new?) dawn of threads

The launch of Threads has generated a lot of 'first-day-of-school’ energy, excitement and optimism.

After launching ahead of schedule Wednesday evening, Meta’s new Twitter competitor reportedly passed 20 million users within 12 hours.

As people furiously added connections and excitedly wrote their first posts today – a few consistent themes emerged in my feed:

✅ A plea for more positivity and quality content: “Really hoping for more quality content and less attention farming on here.”
✅ A sense of authentic fun and play: “You know what I’m enjoying about Threads? Seeing the excitement in sharing. When there’s no internal expectations to achieve certain metrics, coupled with an algorithm that serves you as it’s meant to, people have way more fun and show up as themselves.”
✅ Apprehensive excitement: “I have immense anxiety and immense excitement about this app.”
✅ Hopes for a personal fresh start: “Maybe this is where I’ll start my new adventure.”
✅ Musk vs. Zuckerberg memes

What are your early reactions to Threads? What do you hope it offers that other social media platforms don’t (yet)?

On my end, I'd love a close friends feature, a slightly tighter character limit, and massively tighter privacy controls. I'd love to see content reflecting deeper insight, positivity and creativity - and messaging customized to the channel (vs. reposted from other channels). And, if it could also help us solve the world's biggest and most pressing problems, that would be awesome too.