Passion project: Kindness.ink

I’m so excited to share a new passion project with the world today. 💗

Many people think business is about hustle, growth, and getting ahead.
But what if the real advantage wasn’t speed – it was warmth?

At Kindness.ink, we believe that connection scales better than efficiency ever could. That in a world obsessed with algorithms, the most human brands will win.

Kindness Ink is a creative agency and strategic think tank that helps forward-thinking leaders turn empathy into their most powerful business advantage.

It was co-founded by two of the kindest humans I know – Sean Platt 🗺️ and Tracey Ivanyshyn – and me, earlier this year. You can learn more about it and what the agency offers at www.kindness.ink.

And today on 11.11, we’re launching something special:
💌 One of a Kindness – a newsletter written by Sean Platt 🗺️ (one of the most prolific and beautiful writers on the planet!) for people who believe business can be gentler, wiser, and more human.

Because kindness isn’t soft. It’s strategic.
And it might just be the smartest thing you can lead with.

✨ Subscribe via the link in the comments — I’d love for you to join us.

p.s. The beautiful photo below — taken by co-founder Tracey Ivanyshyn last week — is of Heart Reef, Australia, and felt like the perfect symbol for this moment. 🩵

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hashtag#BrandStrategy hashtag#HumanBrands