Why do I write on LinkedIn?

Why do I post on LinkedIn?

Last week I was having lunch with a friend when she said: “You’ve got such a great LinkedIn strategy.”

I laughed out loud. Because if there’s one word I’d never use to describe my approach to LinkedIn, it’s strategic.

I don’t have a content calendar.
I don’t sell an offer.
I don’t post on a schedule.

If anything, my process looks more like chaos:

💡 My ideas tend to show up when I’m around water: looking out at a lake, doing the dishes (always the most fruitful, oddly enough!), or in the shower. Suddenly, a thought arrives. My eyes light up. And for the next five minutes, the words write themselves in my head.

Within ten minutes, I’m at my laptop, typing it out almost exactly as it came (if I'm without my computer, I'll grab a notebook and write it out by hand). I do a few rounds of edits, and then schedule the post for the next day (just in case I change my mind) — and that’s it.

No strategy. Just flow.

But my friend’s comment made me pause. Why do I write here?

And I realized: posting on LinkedIn has become a source of joy in my life. The more I lean into the joy of writing here (without attachment to outcomes) the more often and more clearly the ideas arrive.

So where does that joy come from? A few things:
1️⃣ Exploration.
I’ve always loved ideas, and LinkedIn has become a place to explore them out loud. Writing here helps me discover, refine, and sharpen my point of view. In the process, I’ve learned as much about myself as about the topics I’m writing on.
2️⃣ Voice.
As a child, I rarely used my voice. For years, I stayed small and quiet. Most of my adult work has been about stepping into my voice, owning it, and sharing it. LinkedIn has become a place where I get to continue to grow my comfort in that.
3️⃣ Connection.
This platform is the broadest network I have. Every like, comment or direct message is a beautiful reminder of a person, a time, or a moment from a particular phase of my life. Writing here makes me feel connected to an entire web of relationships I deeply value.
4️⃣ Impact.
Every so often, someone messages me to say a post resonated with them —made them feel seen, heard, or understood. Those are the moments that mean the most. Because if one person feels moved or encouraged by something I wrote, it helps me understand why the message came through me.
5️⃣ Growth.
And maybe most importantly: posting here has been a catalyst for personal growth. Before COVID, I compartmentalized my life. I showed up in business contexts as my polished, professional self — and kept my struggles, failures, and vulnerabilities tucked away. Writing here has been about dissolving that wall and showing up whole.

✨ That’s why I write. Because of joy. Because of growth. Because of connection.

And because sometimes, the words that arrive while doing the dishes are the ones that need to be shared most.